Design Brand Concept for Fitness Company
Let me start by saying, this brand doesn’t actually exist. But it sure would be neat if it did!
This brand concept came to me when thinking about my friend. Her vibe is very moody and witchy, nothing like mine but very intriguing. And the thought came to me “What if she made supplements for fitness people?”
It started with the funky font which was originally too thick for my liking, but the right amount of hippie witch feeling I felt it needed. And then I found the cat, also thin and moody, to sit right in the middle. I was originally planning on a hint of red throughout, but as I designed, the purple just seemed to fit it better.
And it came together. The mix of the bright white with the darkness of the rest of it, was the bold I thought it needed to stand out as a fitness brand.
This was created using Adobe Illustrator and a good amount of imagination.
Let me know what you think! And what you might’ve done differently.
Check out the rest of my designs here!
